The Austell Project is an invitation to discover St Austell and its hinterland afresh – to open your eyes to our history, to what shaped our landscape, economy and communities and what makes us so special today. It is a cultural programme to deliver sustainable economic growth, promoting pride in the local community, by attracting new visitors, new residents and new investment, making it a great place to live, work and play.
Our aim is to turn the St Austell area into a vast garden featuring stunning ceramic artwork. Alongside our local gardens and artists, we will transform the St Austell area through a programme of cultural initiatives. We have a vision to draw together the Great Gardens in the area – The Eden Project, Lost Gardens of Heligan, Caerhays, Trewithen with ceramic arts to create an urban parkscape across the town and beyond. From giant ceramic exhibits to wildflower corridors, an annual programme of events and activities we have the opportunity to change the way St Austell is perceived locally, nationally and internationally.
Using ceramics and horticulture to create public art installations we will raise the quality of the built environment and public spaces across the area. China clay – the material that transformed St Austell’s fortunes will be used to create statues, carvings, engravings, paving designs, mosaics, street furniture that will sit next to planting schemes curated by some of the UK’s most popular gardens. An annual festival on these themes will provide an improved sense of place, and community pride, and will complement these permanent exhibitions. This vision for the area will enhance the landscape, transform spaces and stimulate economic growth by attracting new visitors, new investment and make the area a great place to live,work and play.
We have created 4 key pillars of activity based on our uniqueness which are drivers for delivering our future plans – Green, Ceramic, Active and Innovate