Fresh Green Futures


Fresh Green Futures

To create a sense of a fresh start, St Austell Bay Economic Forum has been working with placemaking consultants thinkingplace to re-brand St Austell.

Together we have created a look and feel that shows how the St Austell area is special and competitive. This will help us develop a new story that every organisation and individual across the area is part of, and feels able to tell.

The story will help give us focus, ensure we play to our strengths and that we grasp the opportunities that are in front of us. The work identified three key themes, namely Green Horizons, Igniting Bright Sparks and Naturally Active, which describe the essence of St Austell. They will guide how we develop our offer through the way we communicate, what we build, and the environment we create.

By 2030 St Austell bay and its hinterland will be celebrated as a green and ceramic cultural centre, as a place of innovation and an active theatre.