St Austell Toolkit & Assets

The St Austell visual language in all forms was created to reflect the St Austell ‘big idea’, themes and brand values. Therefore all future expression must be driven by this conceptual engine.

The visual language is a highly adaptable and evolving system, not just a static logo, therefore we encourage you to use this in a forward thinking way. St Austell’s visual identity is made up of various elements including a unique visual language, visual language watermarks, a colour palette and typefaces. This allows you the ultimate control and flexibility to turn focus up and down on aspects and audience whilst still relaying one message, which feels and looks like the overall brand.

Think like St Austell – show growth and innovation, make bold use of space, and push these tools to their limits – but most of all have fun!

Welcome to the St Austell community website. A website to keep up to date with everything in the St Austell area and beyond, including Mevagissey, Lostwithiel and the clay regions.

St Austell Story | Thinking Place

The Story

Our new story explains what St Austell has to offer, captures the spirit of the area and will be what puts us ‘on the map’ for all the right reasons. The words we use to represent this new thinking are unlikely to be seen by our ‘customers’; they’re not marketing slogans but instead describe the essence of St Austell. They will determine how we develop our offer through the way we communicate, what we build, the environment we create and the way we behave.

Name: The-St-Austell-Story-Book.pdf

Size: 77.12 MB

St Austell Toolkit Style Guide | Thinking Place

Style Guide & Toolkit

Alongside the St Austell story is our new brand guidelines. When using any of the below design assets and template packs, please refer to the Style Guide for best use guidelines.

Name: The-St-Austell-Toolkit.pdf

Size: 18.31 MB

Welcome to the St Austell community website. A website to keep up to date with everything in the St Austell area and beyond, including Mevagissey, Lostwithiel and the clay regions.

InDesign Poster Templates

Name: St-Austell-A2-Poster-Indesign-Template.zip

Size: 66.18 MB

Name: St-Austell-A3-Poster-Indesign-Template.zip

Size: 69.23 MB

Name: St-Austell-A4-Poster-Indesign-Template.zip

Size: 113.24 MB

Name: St-Austell-A5-Poster-Indesign-Template.zip

Size: 114.02 MB

PowerPoint Presentation Template

Name: Please-Install-These-Fonts.zip

Size: 683.94 KB

Name: St-Austell-Powerpoint-Template.pptx

Size: 3.06 MB

Welcome to the St Austell community website. A website to keep up to date with everything in the St Austell area and beyond, including Mevagissey, Lostwithiel and the clay regions.

Fonts

The new St Austell branding includes two new fonts, Roice OT Regular and Avenir Book. For headings, we advise using the Roice OT Regular font type. For body text, we advise using the Avenir Book font type.

Logos

The St Austell main visual identity can be used as an alternative to the visual language, when a traditional logo is required, The main visual identity cannot be used over any colour apart from white. The visual identity can be used alongside the visual language ensuring the clear zone of the visual identity is respected. The main visual language is to be used as a preference over the simplified visual identity.

Name: St-Austell-Logo-Colour.zip

Size: 22.01 MB

Name: St-Austell-Logo-Flat-Colour.zip

Size: 3.08 MB

Name: St-Austell-Logo-White.zip

Size: 9.70 MB

Visual Language Elements

The main visual language has been created as the primary tool for the St Austell visual identity and comes in a variety of graphic expressions, which can be positioned, rotated and cropped in a variety of ways. Multiple expressions of the visual language can be used within one layout.

Name: St-Austell-Visual-Language-Elements-Colour.zip

Size: 60.15 MB

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